1. Who We Are
TechB2BShoot is a B2B MarTech intelligence and content platform. We publish research, trend analysis and consulting content for technology and marketing professionals.
Privacy contact: privacy@techb2bshoot.com
Website: https://techb2bshoot.com
For EU/UK GDPR purposes, TechB2BShoot acts as the Data Controller for personal data collected through this website.
2. What Personal Data We Collect
Data you provide directly:
- Email address (newsletter sign-up and contact forms)
- Name and job title (optional, contact forms)
- Company name (optional, consulting inquiries)
- Message content (contact and support forms)
Data collected automatically:
- IP address and approximate geolocation (country and city level)
- Browser type, operating system and device category
- Pages visited, time on page and referral source
- Session identifiers (via cookies — see Section 6)
What we do not collect:
- Sensitive personal data (race, religion, health or financial details)
- Government ID numbers
- Precise GPS location
- Data from individuals under 16
3. Legal Basis for Processing (GDPR Article 6)
For users in the EU, UK and EEA, all processing is grounded in one of the following lawful bases:
| Processing Activity | Legal Basis |
|---|---|
| Sending newsletters you subscribed to | Consent (Art. 6(1)(a)) |
| Responding to contact form inquiries | Contract / Legitimate Interest (Art. 6(1)(b)(f)) |
| Analytics and site performance monitoring | Legitimate Interest (Art. 6(1)(f)) |
| Legal compliance (e.g. data retention laws) | Legal Obligation (Art. 6(1)(c)) |
You may withdraw consent at any time without affecting the lawfulness of prior processing.
4. How We Use Your Data
We use your data to:
- Deliver newsletters and content updates you subscribed to
- Respond to inquiries submitted via contact forms
- Analyze site traffic and improve content relevance
- Detect and prevent fraud, spam and abuse
- Comply with applicable legal obligations
We do not use your data for automated profiling or algorithmic decision-making that produces legal or significant effects on you.
5. Data Sharing and Third Parties
We do not sell, rent or trade your personal data.
We share data only with the following categories of processors. Each is bound by a Data Processing Agreement (DPA) and subject to our security standards:
| Processor Category | Purpose |
|---|---|
| Email service provider | Delivering newsletters and transactional emails |
| Analytics platform | Aggregated site traffic analysis (anonymized) |
| Web hosting / CDN | Serving website content |
| Customer support tool | Managing contact form responses |
All processors are required to:
(a) process data only on our documented instructions,
(b) implement appropriate technical and organizational security measures and
(c) not sub-process without our written approval.
Disclosure to authorities is permitted only when required by applicable law, regulation or valid legal process (e.g. a court order). We will notify you of such requests to the extent legally permissible.
6. Cookies and Tracking
We use a minimal set of cookies. No third-party advertising or cross-site tracking cookies are deployed.
| Cookie Type | Purpose |
|---|---|
| Strictly Necessary | Session management and security (PHPSESSID). Cannot be disabled without breaking site function. |
| Analytics (opt-in) | Google Analytics with anonymized IP and aggregated traffic data. You consent or decline via our cookie banner on first visit. |
You can manage or withdraw cookie consent at any time via your browser settings or our on-site consent manager. Disabling analytics cookies does not affect your access to content.
7. Data Retention
| Data Type | Retention Period |
|---|---|
| Newsletter subscriber email | Until unsubscribe + 30 days (for suppression list compliance) |
| Contact form submissions | 12 months from submission unless an ongoing matter exists |
| Analytics logs (anonymized) | 26 months (Google Analytics default) |
| Server and access logs | 90 days then auto-deleted |
After retention periods expire, data is permanently deleted or irreversibly anonymized. You may request early deletion under Section 8.
8. Your Rights
GDPR rights (EU, UK and EEA users):
- Access — Request a copy of the personal data we hold about you
- Rectification — Correct inaccurate or incomplete data
- Erasure — Request deletion of your data (right to be forgotten)
- Portability — Receive your data in a structured, machine-readable format (JSON or CSV)
- Restriction — Request we limit processing while a dispute is resolved
- Object — Object to processing based on legitimate interest
- Withdraw Consent — For consent-based processing, withdraw at any time
- Lodge a Complaint — File with your national DPA (e.g. ICO in the UK, CNIL in France)
CCPA rights (California residents):
- Know — What categories of personal information we collect and why
- Delete — Request deletion of your personal information
- Opt-Out — We do not sell personal data. No opt-out is required but we honor all requests
- Non-Discrimination — Exercising CCPA rights will not result in differential treatment
To exercise any right, contact: privacy@techb2bshoot.com We respond within 30 days (GDPR) or 45 days (CCPA). Identity verification may be required.
9. International Data Transfers
Our servers and processors may be located outside the EU/EEA. Where we transfer personal data internationally, we apply one of the following safeguards:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Adequacy decisions (where applicable)
- Binding Corporate Rules (where a processor maintains them)
We do not transfer data to countries without adequate protections unless SCCs or equivalent mechanisms are in place.
10. Security
Our security posture is governed by our SOC 2 Type II certification and ISO 9001 quality management framework. Controls include:
- TLS 1.2+ encryption in transit for all data
- Role-based access controls following the least-privilege principle
- Vendor security assessments prior to onboarding
- Periodic internal security reviews and policy audits
- Incident response plan with defined breach notification timelines
In the event of a personal data breach that poses risk to individuals, we will notify the relevant supervisory authority within 72 hours (GDPR Art. 33) and notify affected individuals without undue delay.
No system is 100% secure. We cannot guarantee absolute security but we are committed to continuous improvement aligned with SOC 2 and ISO 9001 standards.
11. Children’s Privacy
Our services are not directed at individuals under 16. We do not knowingly collect personal data from minors. If you believe a minor has submitted data to us, contact privacy@techb2bshoot.com and we will delete it promptly.
12. Third-Party Links
Our site contains links to external websites. This policy does not apply to those sites. We are not responsible for their privacy practices. Review the privacy policy of any third-party site you visit.
13. Policy Updates
We will update this policy when our practices change or regulations require it. Material changes will be communicated via a prominent notice on our website at least 14 days before taking effect. The effective date at the top of this document reflects the most recent revision.
Continued use of our site after the effective date constitutes acceptance of the updated policy.
14. Contact
| Channel | Details |
|---|---|
| Email (preferred) | privacy@techb2bshoot.com |
| Website | https://techb2bshoot.com/contact |
| Response time | 5 business days for general inquiries; 30 days for formal rights requests |
If you are unsatisfied with our response, you have the right to escalate to your national data protection authority (EU/UK) or pursue remedies under CCPA (California).