Intent-Based B2B Marketing: Reach High-Intent Buyers at the Right Time
In the hyper-competitive arena of B2B sales and marketing, the notion of “right place, right time” has evolved into a strategic imperative. Gone are the days when a broad marketing blast and a spray-and-pray sales approach yielded consistent returns. Today, businesses are drowning in data, yet often starved for actionable intelligence. This paradox highlights the…