Micro-Influencers: The Secret Weapon for B2B Growth
Introduction to Micro-Influencers in B2B Micro-influencers are defined as individuals who possess a modest but highly engaged following, typically ranging from a few thousand to around 100,000 followers on social media platforms. Unlike traditional influencers, who often boast millions of followers, micro-influencers focus on creating authentic connections with their audience. This authenticity is particularly valuable…