Omnichannel B2B Selling: Bridging Offline and Digital Channels
Introduction: Rethinking the B2B Buyer’s Journey The B2B landscape is no longer confined to boardrooms, cold calls, or trade shows. Nor is it fully digitized in the way many predicted. Today’s B2B buyer engages across a complex web of touchpoints—some offline, some online, and increasingly, both at once. The traditional linear funnel has fragmented into…